About

What is in.FRME?

The name “in frame” comes from the idea that every piece of creative should stay within the frame of a brand’s goals, audience, and business needs, not just exist for aesthetics alone. It reflects an approach where beautiful storytelling is shaped by insight and built for outcomes.

Who we are

in.FRME is a boutique creative production agency built to create work that does more than look good. Existing to help brands tell stronger stories, build trust, and create momentum through strategy-led content.

The work spans brand films, documentaries, campaign assets, and social-first creative for brands seeking premium visuals with commercial intent, rather than content for content’s sake. in.FRME focuses on work framed by insight, aligned with the brief, and built for outcomes.

At its core, in.FRME is for brands that want thoughtful direction, elevated execution, and creative that feels emotionally strong and strategically clear.

Four people standing on a beach with large rocks and greenery in the background. They appear to be preparing or reviewing equipment, possibly for photography or filming, on a cloudy day.

Founded by Michael Ong, in.FRME brings together hands-on production experience, brand communications thinking, and an understanding of how creative shapes perception and response, informed by years of market research. That mix gives a clear point of view: every frame should serve a purpose.

A skier is mid-air performing a flip above a snowy hill, with a photographer taking pictures from below in a winter landscape with snow-covered trees and a clear blue sky.

Contact us

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