Creative framed by insight, built for outcomes.
in.FRME is a boutique creative production agency crafting cinematic campaigns, branded films, and social content designed to build awareness, trust, and momentum for brands in motion.

Creative that moves brands forward.

Creative that moves brands forward.

Creative Production Agency.

A content production and brand strategy studio that uses film and photography to drive consumer behaviour.

We don't start with the camera. We start with the outcome: whether someone trusts your business, remembers it, and picks you over the alternative. Every film, photo, and piece of content we produce is built around one of six proven outcomes, so you always know what the work is actually there to do.

A close-up of a microcontroller with an array of colorful LEDs, including some displaying different colors.

Our Services

Black sports car driving on a winding mountain road surrounded by tall green trees.
Close-up of a person wearing a purple puffer jacket with a water bottle in a side pocket and hands clasped in front.

Trust & Credibility

Reduce the hesitation a new customer feels before choosing you.

A skier in mid-air performing a jump on a snowy mountain slope with a blue sky and scattered clouds overhead.

Awareness & Recall

Make your business the one that comes to mind first.

Person cutting into a plated piece of meat served with vegetables including dark leafy greens and diced carrots at a restaurant table.

Launch & Momentum.

Generate concentrated attention around something new: a launch, opening, or activation.

Consideration & Choice.

Win the comparison when someone is deciding between options.

Living room with large windows showing city skyline at sunset, brown sectional sofa, armchair, television, and curtains.

Conversion.

Move someone from interested to booked, purchased, or enrolled.

Young woman with large curly hair standing on a sandy beach, wearing athletic clothes, sneakers, and a hydration pack, with other people relaxing and climbing rocks in the background.

Retention & Advocacy.

Keep existing customers engaged and turn them into referrers.

Every outcome is available as photography, film, or full production, depending on your budget and where you're starting from.

View the full service library
Logo with 12 colored circles arranged in a 3x4 grid and the text "HYATT PLACE" above "Melbourne Essendon Fields".
Logo for Lanson Place Parliament Gardens Melbourne with an abstract leaf icon above the text
Pullman Hotels and Resorts logo in black and white
Black background with a large white letter "M" and the text "MAG MOUNTD" underneath.
A symbol with three stylized mountain peaks in shades of red and brown inside a black diamond-shaped border.
Black and white illustration of a cat's face with detailed fur, whiskers, and almond-shaped eyes.

  • "Working with Michael was an absolute pleasure. He was incredibly professional, delivered an exceptionally quick turnaround, and captured everything we requested - and more - with outstanding quality. The final video is the perfect marketing material for various platforms, and we highly recommend his services to any brand looking for top-tier visual storytelling."

    Sharon Mak
    Marketing Manager
    Lanson Place Parliament Gardens

  • "It was so easy working with the in.FRME team. Communication was consistent, the process was well organised, and everything stayed on track from start to finish. We were really happy with the final videography. Michael was great to work with, always open to feedback, quick to respond, and happy to make adjustments along the way. The finished video captured the atmosphere of the spaces exactly how we wanted. It felt natural, detailed, and true to the experience we wanted to showcase."

    LISA TYMOSHENKO
    Sales & Marketing Coordinator
    Pullman East Melbourne

Built from both sides of the brief.

in.FRME was founded by Michael Ong, a creative with a background spanning content production, brand communications, and market-research-led campaign thinking.

That mix shapes the agency’s point of view: creative should look beautiful, but it should also do something. It should sharpen positioning, build trust, hold attention, and move the brand forward.

in.FRME partners with brands that want thoughtful direction, premium execution, and cinematic work with commercial intent.

A man standing outdoors on a grassy hill holding a professional camera with a microphone attachment, wearing a gray beanie, black jacket, and beige pants, with the ocean and a cloudy sky in the background.
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Working on a launch, campaign, brand film, or social content project?
in.FRME partners with brands looking for cinematic creative, thoughtful direction, and work with a clear role to play.