Brand activation content for a targeted university audience

in.FRME was engaged to produce content for Monster Energy's inter-university day trip activation at Falls Creek, run through the Melbourne University Snowboard Team (MUST). The brief covered a full branded event: a Monster-sponsored beer pong tournament with branded tables, cups, drinks, and prizes including a Monster board and Pit Viper apparel, alongside an impromptu rail jam that produced standalone action content.

The result was three distinct content pillars from a single day: event and activation coverage, athlete/skill action content from the rail jam, and lifestyle content capturing the club culture Monster's target audience actually lives in.