iBuyNew
Before founding in.FRME, Michael produced content across brand, campaign, and executive formats in the property industry, including work for iBuyNew. It's shown here to demonstrate range and craft across formats, separate from in.FRME's own client engagements.
640 Burke Street - Event Highlight
Highlight reel from the 640 Burke Street property showcase event
Brand film - iBuyNew, 2026
Full-scale brand film produced for iBuyNew's 2026 campaign
Executive feature
Dan Peterson, CEO
Social-first talking-head piece with iBuyNew CEO Dan Peterson, filmed at the showroom, on a Victoria project.
Render-to-video: AI-enhanced property content
Property renders brought to life through generative AI — two examples